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With the Seattle Seahawks and the New England Patriots set to go head-to-head on Sunday for Super Bowl LX, a local nonprofit known as The Phoenix offers sober-friendly tips to help people reduce or avoid alcohol during this high-consumption event.
The Rise of Sober Lifestyles and Alcohol-Free Events
Americans collectively drink roughly 325 million gallons of beer on Super Bowl Sunday. That’s the equivalent of nearly 500 Olympic-sized swimming pools.
At the same time, recent social shifts toward alcohol-free socializing have had a ripple effect nationwide and beyond. Gen-Zers are increasingly opting for sobriety or low-consumption lifestyles. Younger celebrities like Bella Hadid and Tom Holland are also popularizing teetotaler lifestyles.
This trend has also translated into major growth amidst the non-alcoholic beverage industry. The tech industry has also taken notice, with tools and apps that help people track their sobriety and stay accountable.
The Sober.com App connects you with recovery resources and online tools to help you manage your sobriety. You can use it to monitor your progress, learn about and manage triggers and navigate holidays and celebrations without jeopardizing your recovery.
Download the Sober App today.
Sobriety for Meaningful Super Bowl Experiences
Katie Crowell is senior director of marketing for The Phoenix. She highlighted the clarity and connection that can come with a sober viewing experience. “Sobriety is something that allows you to be clear, process everything, and to lean into connection, authentic connection during this time.”
For those who feel pressure from peers and friends to drink more for big sporting championships, Crowell recommended avoiding getting mired in the details and overexplaining. “When I first got sober,” she recalled, “I used to think I had to tell people I was in recovery for this long and sober for these many days. You can just say, ‘I’m not drinking today.’”
For viewers planning to drink, Crowell suggested moderation as well as regular water consumption between drinks and throughout the night. Anyone can apply these tips to the Super Bowl or other major holidays.
Finding a Sober Community
If you or anyone you know struggles with excessive alcohol consumption or addictions, check out Sober.com’s support group directory. You can also review these resources or call
800-948-8417
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With almost 10 years of experience under her belt, Lauren Lucy Thompson has worked on marketing copy for a variety of well-known B2C and B2B brands. Her previous clients include Pepsi, adidas, Gucci, and many more. Her experience includes writing and editing copy for a range of industries. She specializes in content related to mental health and addiction recovery.
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